Enabling ambitious businesses across Africa to thrive
Learning that equips entrepreneurs and managers with the tools and training they need to succeed.
AMI is pioneering practical business and management learning for Africa. We equip entrepreneurs with key tools to build their businesses, we help companies build motivated and productive workforces, and we run work-readiness and entry-level programmes for young people starting their careers.
Survive to Thrive
Designed to support Africa’s ambitious entrepreneurs and business owners, this virtual business growth programme provides leaders of SMEs with the skills, tools and strategies to navigate the challenges and opportunities presented by the Covid-19 crisis, to thrive now and in the future. For a limited time, AMI is offering full scholarships for eligible applicants.
Thrive Community & Network
The AMI Thrive community and network is a vibrant and ambitious community of businesses, entrepreneurs and leaders from across Africa. Rooted in a weekly email and accompanying free public networking and learning events, the community is a supportive space where individuals have the opportunity to network with other like-minded entrepreneurs, learn from each other and grow themselves and their businesses.
Meet our clients and partners
Business tools downloaded
Four ways to support female entrepreneurs to rebuild from Covid-19
A year after Covid-19 started to sweep Africa, shuttering businesses and economies, it’s become clear that women-owned small businesses have been particularly hard hit and need support to rebuild. AMI CEO and co-founder Rebecca Harrison reflects on supporting female business owners and leaders to get the support they need to thrive, on their terms.
AMI and Rwanda Cooperative Agency partner to provide business training to cooperatives in Rwanda
The partnership will ensure that members of both financial and non-financial cooperatives have free access to AMI’s extensive online learning platforms.
What we’ve learned from serving 1000s of Africans SMEs this year
Read our latest report – ‘Business Development Support in a Time of Crisis’ – outlining our learnings since March 2020.
Learning is a journey, we travel with you.
AMI’s learning mobile phone application, AMI Learn, provides all of our programme participants and communities the learning-on-the-go platform that complements our blended learning experiences.
Just prior to enrolling in AMI’s Grow Your Business programme, Margaret Mugala was facing a serious crisis. Her business, Dimples Restaurant and Lounge in Nairobi, was struggling, and she owed $30,000 to the bank. “I was actually at the verge of collapse,” she admits.
How is AMI different?
AMI combines online and mobile tools with in-person workshops and on-the-job practice. Tens of thousands of people have been through our programmes, from executives to entry-level workers, in large and small companies across the continent.
Your toolkit for business
More than traditional training, AMI helps entrepreneurs, managers and professionals develop the habits they need to thrive on the job. We don’t do one-off trainings; we provide skills and practical tools you’ll use forever.
Bite-sized content on the go
Get the content you need, when you need it, via web and mobile. Choose from 65 online courses and 2000+ downloadable tools, developed with Africa’s top business schools and leaders. You can also create your own content with our easy-to-use tools.
No boring lectures. No death by PowerPoint. AMI programmes include experiential, engaging, interactive Learning Labs led by world-class facilitators. Expect role-plays and exercises, feedback and reflection.