New look. New name. Same big vision for Africa.
23rd October 2019
Today, we’re thrilled to be launching a new look and website. We’ve also tweaked our name – to African Management Institute (AMI).
At AMI, we enable ambitious businesses across Africa to thrive, through practical tools and training.
We’ve always believed that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.
So why the new look, and the new name?
AMI was founded on a vision for a million managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But when we started out in 2014, we weren’t sure how we would realise this dream, or what kind of organisation we would become. We started as the ‘African Management Initiative’, because it left us space to write our story.
5 years on, we’re still writing that story. But we now know who we are.
We’ve trained over 27,000 people across the continent, equipping entrepreneurs with tools to build their business and helping hundreds of companies – large and small – to build motivated and productive teams. The shift to ‘Institute’ signifies the quality of our offering and the scale of our ambition. We’re doing impactful work, and we’re here to stay.
At the same time, we want to disrupt the status quo. We are not your typical ‘Institute’. And our playful new logo reflects a fresh new perspective on workplace learning in Africa.
At AMI, we believe there is a better way to learn. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. Our approach – which combines online and mobile tools with interactive ‘Learning Labs’ and on-the-job practice – is different. It has helped entrepreneurs increase revenue by 60% in a year, while 90% of companies who send staff on our management training say they see immediate tangible impact in the business.
Modern, aspirational, African – our new look is meant to impact and inspire. Just like our learning programmes. We’ve modernised the colours, and developed a bold aesthetic that celebrates the vibrancy and diversity of our continent. We’ve rebuilt our website around stories from the AMI community – the heroes out there with big ambitions, who are building thriving careers, teams and businesses.
Over the next few weeks we will continue to roll out our new visual identity. We’ll be hosting a series of celebrations in our key markets of Kenya, South Africa and Rwanda early in 2020. We hope you’ll join us. Meanwhile, take a look at www.africanmanagers.org – and tell us what you think on Facebook, Twitter or LinkedIn.
We are the African Management Institute (AMI). We enable ambitious businesses across Africa to thrive.
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