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Managing Customers and Markets

Instructed by Stella Nyongesa, Strathmore Business School

Starts September 2014

Customers are king. This course will help you understand how to better manage the markets in which you operate and the customers you serve. Learn how to identify market opportunities, how to acquire and satisfy customers and how to develop a winning brand.

The course is for African managers – junior, senior, and in between, for those running or starting their own businesses and for people who aren't yet managers but hope to become one soon.

Why take Managing Customers & Markets?

For entrepreneurs, this course will help you expand your customer base and build your business. For managers, you will develop new skills to help you become a better manager, stand out from the crowd and boost your career.


  • Introduction to Customers and Markets
  • Market Segmentation, Targeting and Positioning
  • Branding
  • Relationship marketing and customer service
  • The Marketing Plan (including digital marketing)


Video based lessons. Local case study. Downloadable tools. Practical activities.

Total time required 30 hours.


20% unit tests, 40% final exam, 40% final assignment.

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Video, audio or text based lessons
African case studies
Downloadable management tools
Practical exercises
Quizzes to gauge progress
Peer learning groups
Course leaderboard
Public profile with rewards & recognition
Premium tools and resources
Personalised electronic certificate from AMI & leading business schools
Detailed grade transcript
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* Special introductory price. Participants will have the option to upgrade to a paid certificate once the course has started.

Benefits of being a member

Coming soon: AMI Membership - Become a licensed AMI Manager!


  • personalised coaching and development plan
  • unlimited courses with certificates
  • personal public profile
  • networking opportunities
  • much, much more.