Survive to Thrive

Equipping ambitious entrepreneurs and business owners across Africa with the skills, tools, and strategies to navigate challenges and thrive - now and in the future.

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Practical Tools for SME Business Owners

This virtual 6-month programme is designed to help business owners navigate the challenges and opportunities brought about by Covid-19, and to set you up for growth.

Leaders and their teams will work through practical online courses and tools that can be immediately applied in your enterprise. You will also join lively virtual workshops led by expert facilitators and network with ambitious entrepreneurs from across the continent.

The programme is open to entrepreneurs from all sectors. Women business owners are particularly encouraged to apply and can access scholarships.

Eligibility Criteria

  • The main applicant and participant is the Business Owner, CEO, or Founder of the business
  • Years In Business: Business in operation for more than 1 year
  • Revenue: Generated between $10,000 – $500,000 in revenue in at least one of the last two financial years
  • Employees: The business has a minimum of 2 full-time employees
  • Internet Enabled: Smartphone/internet connection to access online tools, courses, and the online community
  • Performance-Oriented: Willing to share key performance/financial data  (so that you and we can learn about your growth progress). Learn about our data privacy policy.

Targeted Results

  • Business Growth
    Overcome barriers and build a resilient business
  • Grow your leadership skills
    Spark your team’s entrepreneurial capabilities
  • Network with African Businesses & Entrepreneurs
    Participants from over 20 countries have gone through the programme
  • Finance Linkage
    Businesses engaged in the programme may be invited to apply for our partners’ discounted loans/funding

Programme Details:

  • Who: Business Owner, CEO, or Founder of the business (can be accompanied by up to 2 senior managers from the business)
  • Duration: 6-month programme (with additional 6 months of tool access & support)

Thanks to the support of a partner, for a limited time, this programme is available at a subsidized cost.

  • *Cost:  $500 $250 (discount for a limited period) for 6 months for up to 3 team members

Upcoming Dates

Application Deadline: June 13th, 2021
Next Cohorts Launch: July 2021


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Interested but want to learn more?

Let’s find a time to talk. Submit your details and one of AMI’s team members will be in touch.

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You can also download the brochure which contains everything you need to know, including details of the programme, duration, costs and all that it takes for you to qualify to be part of the programme.


Download Brochure

Your journey to growth in six stages

The programme has 6 stages, delivered over 6 months, each focused on one key aspect of the business. Using AMI’s online platform and AMI Learn mobile app, you will apply these practical tools to your own business in real-time, seeing the impact immediately.


Programme Includes

Monthly interactive virtual workshops and peer group meetings to learn from and network with business across Africa

Access to 20+ online courses & over 125 practical business tools through AMI’s learning platform and mobile app

Practical downloadable tools and online courses so you can apply what you learn directly in your business

Frequently Asked Questions

When will the programme begin?

Once the application deadline has passed, the selection committee will review your application. The programme will kick-off no later than 3 weeks after the applications deadline.

How long is the course?

The first 6months of the programme is guided then an additional 6-month is self-led for growth and improvement.

How does the programme work?

The 1st 6-months of your programme will have 6 Phases. 

Each phase lasts for a month and includes:

  • A virtual learning lab/workshop
  • Getting online onto the AMI online learning platform – to do assessments, download tools to implement with your team, and start solving problems
  • Measuring your key drivers (financials – sales, customers, costs, suppliers, profit) to know if it’s working
  • Attending a guided pod meeting (a small group of entrepreneurs from your cohort ) to share ideas and network.
Why am I required to submit business data?

For you to qualify for the Survive to Thrive programme you are required to share some basic financial data with AMI, such as business revenue, profit and staff headcount.

The reason for this is to:

  • Help you develop the habit of constantly tracking and measuring your business performance.
  • Enable AMI to better tailor our support for participants and measure the effectiveness of our programmes.
  • Allow AMI to report anonymised impact data to our partners as a requirement of the subsidy. In short, without this data, we cannot continue to provide subsidised programmes to businesses like yours.
    Your data will be anonymised before it is ever shared. It is our policy that no identifiable business data will ever be shared (see our data privacy policy)

Here are the steps you’ll be required to follow (businesses that fail to do so will be released from the programme):

  • Track your business’ growth by recording financial figures every month and submitting this to AMI every month of the programme *
  • Track your business’ annual growth by recording and sharing your business’ annual performance data with AMI at the beginning of the programme, and for 2 years after the programme.
  • Engage with all the core requirements of the programme (i.e attending learning sessions, downloading and implementing practical tools and submitting key programme surveys).
Is this programme for me?

This programme is designed for entrepreneurs and owners of small and medium-sized businesses from across Africa with more than 1 employees. The business must have been in operational for at least 1 and generated more than $10,000 in revenue in at least one of the last two financial years.

It has not been designed for start-ups or smaller businesses whose gross revenues are below $10,000.

What guides the programme approach?

The programme combines two core research-backed approaches:

  1. Practises – Developed based on international research that explores how introducing certain ‘ways of working’ (organisational practices or ‘habits’) in a business is directly linked to organisational growth and prosperity.  (Research by McKenzie & Woodruff on micro-enterprises and Bloom & Van Reenen on SMEs).
  2. Grit Building – The second unique approach to this training is (AMI -Appreciative Inquiry [AI]). This approach draws from research by David Cooper to help entrepreneurs build grit and resilience.
How much time will I need to invest in this programme?

2-3 hours per week. This includes monthly webinars, review of metrics, and implementation of tools and practices (the more time you spend on the tools and practices, the more you get out of the programme)

About the African Management Institute (AMI)

AMI enables ambitious businesses across Africa to thrive, through practical tools and training. We equip entrepreneurs with tools to build their business, help companies train their teams and run work readiness programmes for young people starting their careers. AMI’s programmes combine online and mobile tools with in-person workshops and on-the-job practice and support. During the COVID period AMI is delivering fully virtual programming across the continent.

AMI has worked with a range of businesses and organisations to support entrepreneurs and managers build and grow their businesses across Africa including Uber, Nestle, Radisson Blu, Mastercard Foundation, USAID, Shell Foundation and Equity Bank. AMI has directly trained over 30,000 people in over 35 countries across Africa.

AMI has offices in Nairobi, Kenya, Kigali, Rwanda, and Johannesburg, South Africa.


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