Our purpose

AMI enables ambitious businesses across Africa to thrive. We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.

Our Story

AMI was founded in 2014 by Jonathan Cook, former director of South Africa’s Gordon Institute of Business Science, and Rebecca Harrison, a foreign correspondent and social entrepreneur. We shared a vision for a million skilled managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But we saw there was something missing. While there is no shortage of talent in Africa, there is a critical lack of business and management skills. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. We created AMI because we believe there was a better way to learn, and that with the right tools and habits, entrepreneurs and managers across the continent could be empowered to drive Africa forward.

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Our Approach

AMI’s learning model is built around the simple evidence-backed principle that adults learn by doing.

Instead of training managers and entrepreneurs in concepts and theories, we introduce them to practical business and management tools that can be downloaded on a phone or laptop, and immediately applied at work. Through powerful learning experiences and peer-to-peer support, we encourage our users to implement these tools in their businesses over time, until they become habit. And that’s where the magic happens. Our tool-based learning approach helped entrepreneurs increase revenue by 60% in a year, while 90% of companies who send staff on our management training say they see immediate tangible impact in the business. Interested in learning more?

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Meet the team

Kenya

Melissa Mahoroyanje

Melissa Mahoroyanje

Content Intern (French)

Kevin Mburu

Kevin Mburu

Content Intern

Elizabeth Mwangi

Elizabeth Mwangi

Content Intern

Kepher Ndonji

Kepher Ndonji

Head of Tech Products

Ian Njuguna

Ian Njuguna

Content Manager

Julie Kimere

Julie Kimere

Junior Content Manager

Mark Mang’eni

Mark Mang’eni

Senior Product Associate

Bridgette Gitau

Bridgette Gitau

Accounts Assistant and Office Administrator

Lily Nyawira

Lily Nyawira

Senior Programme & Account Manager

Valentine Kirori

Valentine Kirori

Account Manager

Karen Muguku

Karen Muguku

Account Manager

Martin Mwangi

Martin Mwangi

Account Manager

Catherine Wairimu

Catherine Wairimu

Account Manager

Catherine Kerubo

Catherine Kerubo

Account Manager

Faith Ingasia

Faith Ingasia

Digital Media Specialist

Naomi Kirungu

Naomi Kirungu

Business Development

Patricia Maina

Patricia Maina

Partnerships Manager

Joan Kamau

Joan Kamau

Head of Sales, East Africa

Camille Linquier

Camille Linquier

Francophone Partnerships & Programme Manager

South Africa

Thembiso Kodisang

Thembiso Kodisang

Account Manager

Nita Harry

Nita Harry

Account Associate

Irene Okoye

Irene Okoye

Business Development Manager

Kirsty Tudhope

Kirsty Tudhope

Business Development Manager

Rwanda

Cecile Umuhoza

Cecile Umuhoza

Programme Manager

Prisca Umurerwa

Prisca Umurerwa

Business Development Manager

Straton Habumuremyi

Straton Habumuremyi

Programme Manager

Junior Kanamugire

Junior Kanamugire

Partnerships Manager

Diederik Wokke

Diederik Wokke

Country Manager

Group

Rebecca Harrison

Rebecca Harrison

CEO & Co-Founder

Fatma Nasujo

Fatma Nasujo

Head of Operations & Talent

Imran Vaghoo

Imran Vaghoo

Director Sales & Marketing

Investors