Our purpose
AMI enables ambitious businesses across Africa to thrive. We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.
Our Story
AMI was founded in 2014 by Jonathan Cook, former director of South Africa’s Gordon Institute of Business Science, and Rebecca Harrison, a foreign correspondent and social entrepreneur. We shared a vision for a million skilled managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But we saw there was something missing. While there is no shortage of talent in Africa, there is a critical lack of business and management skills. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. We created AMI because we believe there was a better way to learn, and that with the right tools and habits, entrepreneurs and managers across the continent could be empowered to drive Africa forward.
Our Approach
AMI’s learning model is built around the simple evidence-backed principle that adults learn by doing.
Instead of training managers and entrepreneurs in concepts and theories, we introduce them to practical business and management tools that can be downloaded on a phone or laptop, and immediately applied at work. Through powerful learning experiences and peer-to-peer support, we encourage our users to implement these tools in their businesses over time, until they become habit. And that’s where the magic happens. Our tool-based learning approach helped entrepreneurs increase revenue by 60% in a year, while 90% of companies who send staff on our management training say they see immediate tangible impact in the business. Interested in learning more?
Meet the team
Kenya
Sandra Mbogo
Human Resource Manager
Faith Nungari
Digital Marketing Associate
Rehema Kamotho
Growth Marketing Consultant
Isaac Kinuu
Chief Financial Officer
Bornface Ontomwa
Learner Success Manager
Lucy Njuguna
Learner Success Manager
Bernard Kariuki
Head of Corporate Trainings, AMI Enterprise
Fiona Maina
Marketing Project Coordinator
David Mwaura
Senior Programme Manager
Rohin Otieno
Senior Impact Manager
Lorren Nyaguthii
Leaner Success Manager
Wairimu Muikia
Learner Success Manager
Cedric Odera
Product Manager
Collins Ndolo
Learner Success Manager, AMI Enterprise
Mercy Saniamo
Monitoring and Evaluation Officer
Bilha Wangui
Leaner Success Manager
Januaris Muli
Business Development Manager, AMI Enterprise
Mutisya Maingi
Operations Analyst
Jane Waitara
UI/UX Auditor
Michelle Tuva
Marketing & Communications Coordinator, Partnerships
Grace Wairimu
Content Design Manager
Harold Angila
Customer Growth Specialist
Denzel Githua
Marketing Specialist - Brand & Content
Apollo Musibi
Content Associate
Andrew Mwaura
Marketing Manager - Digital and Creative
Nsuuta Mukama
Product Associate
Steffie Wanja
Accounts Assistant
Melissa Mahoroyanje
Programme Manager
Faduma Mohamed
Lead, Partner Programmes
Teminah Kavuu
Senior Programme Manager
Ashley Mbuthia
Digital Marketing & Community Growth Specialist
Thom Wallace
Chief Marketing & Communications Officer
Kevin Mburu
Content Associate
Julie Kimere
Junior Content Manager
Rosemary Mutua
Product Associate
Mark Mang’eni
Entry Product Manager
Lily Nyawira
Director of Operation Excellence
Martin Mwangi
Lead, Client Success
Catherine Kerubo
Data and Systems Intelligence Manager
Naomi Kirungu
Lead, Marketing & Activation
Rebecca Harrison
CEO & Co-Founder
Patricia Maina
Lead Partnerships & Gender
Camille Linquier
Lead Francophone Strategy and Growth
South Africa
Nomakhaya Ntshobane
Senior Programme Manager
Cindy-Lee Pike
Senior Learning Designer
Carla Le Roux
Senior Learning Designer
Themba Nkomo
Junior Programme Associate
Smriti Paul
Learning Designer
Kirsty Tudhope
Lead, Client Success
Jonathan Cook
Chairman & Co-Founder
Rwanda
Rhadia Mutoni
Accounts Assistant
Sonia Umutoniwase
Learner Success Manager
Melissa Umutoni
Learner Success Manager
Linda Ntaganzwa
People Ops & Partnership Associate
Josiane Tuyishime
Part-time Learner Success Associate
Gloria Uwera
Partnerships Associate
Nancy Sibo
Programme Manager
Elysee Confiance
Digital Marketing Specialist
Jean Rene Hakizimana
Product Associate - Content
Isabelle Sindayirwanya
Marketing and Sourcing Manager
Clementine Mukamana
Sourcing Representative Rwanda
Malik Shaffy
Country Manager
Paul Kato
Senior Programme Manager
Naissa Umutoni Karekezi
Business Development Supervisor
Elvine Binamungu
Programme Director
Group
Isaac Kinuu
Chief Financial Officer
Asha Mweru
Managing Director, AMI Enterprise
Andrea Warriner
Director of Partnerships
Mercy Marine
Head of Learning
Thom Wallace
Chief Marketing & Communications Officer
Bronwen McConkey-Nwandu
Chief Product Officer
Rebecca Harrison
CEO & Co-Founder
Jonathan Cook
Chairman & Co-Founder
Investors
