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Our purpose

AMI enables ambitious businesses across Africa to thrive. We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.

Our Story

AMI was founded in 2014 by Jonathan Cook, former director of South Africa’s Gordon Institute of Business Science, and Rebecca Harrison, a foreign correspondent and social entrepreneur. We shared a vision for a million skilled managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But we saw there was something missing. While there is no shortage of talent in Africa, there is a critical lack of business and management skills. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. We created AMI because we believe there was a better way to learn, and that with the right tools and habits, entrepreneurs and managers across the continent could be empowered to drive Africa forward.

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Our Approach

AMI’s learning model is built around the simple evidence-backed principle that adults learn by doing.

Instead of training managers and entrepreneurs in concepts and theories, we introduce them to practical business and management tools that can be downloaded on a phone or laptop, and immediately applied at work. Through powerful learning experiences and peer-to-peer support, we encourage our users to implement these tools in their businesses over time, until they become habit. And that’s where the magic happens. Our tool-based learning approach helped entrepreneurs increase revenue by 60% in a year, while 90% of companies who send staff on our management training say they see immediate tangible impact in the business. Interested in learning more?

Get in touch

Meet the team

Kenya

Michelle Tuva

Michelle Tuva

Marketing & Communications Coordinator, Partnerships

Grace Wairimu

Grace Wairimu

Content Design Manager

Harold Angila

Harold Angila

Customer Growth Specialist

Denzel Githua

Denzel Githua

Marketing Associate - Graphic Designer

Apollo Musibi

Apollo Musibi

Content Intern

Andrew Mwaura

Andrew Mwaura

Marketing Manager - Digital and Creative

Nsuuta Mukama

Nsuuta Mukama

Product Associate

Steffie Wanja

Steffie Wanja

Accounts Assistant

Melissa Mahoroyanje

Melissa Mahoroyanje

Programme Manager

Faduma Mohamed

Faduma Mohamed

Senior Programme Manager

Teminah Kavuu

Teminah Kavuu

Programme Manager

Lisa Kimondo

Lisa Kimondo

Senior Programme Manager

Lilian Maina

Lilian Maina

Admin and Talent Associate

Ashley Mbuthia

Ashley Mbuthia

Marketing Specialist

Thom Wallace

Thom Wallace

Chief Marketing & Communications Officer

Kevin Mburu

Kevin Mburu

Content Associate

Julie Kimere

Julie Kimere

Junior Content Manager

Rosemary Mutua

Rosemary Mutua

Product Associate

Mark Mang’eni

Mark Mang’eni

Entry Product Manager

Bridgette Gitau

Bridgette Gitau

Talent and Operations Associate

Lily Nyawira

Lily Nyawira

Director of Programmes Implementation

Martin Mwangi

Martin Mwangi

Facilitation Manager

Catherine Kerubo

Catherine Kerubo

Programme Manager

Faith Ingasia

Faith Ingasia

Marketing & Communications Project Manager

Naomi Kirungu

Naomi Kirungu

Marketing Manager - Community & Customer Growth

Rebecca Harrison

Rebecca Harrison

CEO & Co-Founder

Patricia Maina

Patricia Maina

Lead Partnerships & Gender

Camille Linquier

Camille Linquier

Lead Francophone Strategy and Growth

South Africa

Nomakhaya Ntshobane

Nomakhaya Ntshobane

Senior Programme Manager

Cindy-Lee Pike

Cindy-Lee Pike

Senior Learning Designer

Pfano Ranwedzi

Pfano Ranwedzi

Customer Growth Intern

Carla Le Roux

Carla Le Roux

Senior Learning Designer

Themba Nkomo

Themba Nkomo

Junior Programme Associate

Smriti Paul

Smriti Paul

Learning Designer

Kirsty Tudhope

Kirsty Tudhope

Learning & Experience Designer

Jonathan Cook

Jonathan Cook

Chairman & Co-Founder

West Africa

Asha Mweru (Ghana)

Asha Mweru (Ghana)

Director of Operations and Talent

Maurice Sarr (Senegal)

Maurice Sarr (Senegal)

Franco-Phone Regional Rep

Charles Elioth Anon (Cote d’ivoire)

Charles Elioth Anon (Cote d’ivoire)

Senior Programme Manager - French

Rwanda

Gloria Uwera

Gloria Uwera

Partnerships Associate

Aurore Irangeneye

Aurore Irangeneye

Programme Manager

Nancy Sibo

Nancy Sibo

Programme Manager

Allen Ingabire

Allen Ingabire

Partnerships and Sourcing Manager

Elysee Confiance

Elysee Confiance

Digital Marketing Specialist

Jean Rene Hakizimana

Jean Rene Hakizimana

Product Associate - Content

Isabelle Sindayirwanya

Isabelle Sindayirwanya

Marketing and Sourcing Manager

Clementine Mukamana

Clementine Mukamana

Sourcing Representative Rwanda

Malik Shaffy

Malik Shaffy

Country Manager

Paul Kato

Paul Kato

Senior Programme Manager

Jeanette Umutoni

Jeanette Umutoni

Programme Manager

Straton Habumuremyi

Straton Habumuremyi

Programme Associate

Naissa Umutoni Karekezi

Naissa Umutoni Karekezi

Business Development Supervisor

Elvine Binamungu

Elvine Binamungu

Programme Director

Group

John Walugembe

John Walugembe

Country Representative Uganda

Chris Oliver

Chris Oliver

Chief Financial Officer

Asha Mweru (Ghana)

Asha Mweru (Ghana)

Director of Operations and Talent

Andrea Warriner

Andrea Warriner

Director of Partnerships

Mercy Marine

Mercy Marine

Head of Learning

Thom Wallace

Thom Wallace

Chief Marketing & Communications Officer

Bronwen McConkey-Nwandu

Bronwen McConkey-Nwandu

Chief Product Officer

Rebecca Harrison

Rebecca Harrison

CEO & Co-Founder

Jonathan Cook

Jonathan Cook

Chairman & Co-Founder

Investors

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