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Our purpose

AMI enables ambitious businesses across Africa to thrive. We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.

Our Story

AMI was founded in 2014 by Jonathan Cook, former director of South Africa’s Gordon Institute of Business Science, and Rebecca Harrison, a foreign correspondent and social entrepreneur. We shared a vision for a million skilled managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But we saw there was something missing. While there is no shortage of talent in Africa, there is a critical lack of business and management skills. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. We created AMI because we believe there was a better way to learn, and that with the right tools and habits, entrepreneurs and managers across the continent could be empowered to drive Africa forward.

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Our Approach

AMI’s learning model is built around the simple evidence-backed principle that adults learn by doing.

Instead of training managers and entrepreneurs in concepts and theories, we introduce them to practical business and management tools that can be downloaded on a phone or laptop, and immediately applied at work. Through powerful learning experiences and peer-to-peer support, we encourage our users to implement these tools in their businesses over time, until they become habit. And that’s where the magic happens. Our tool-based learning approach helped entrepreneurs increase revenue by 60% in a year, while 90% of companies who send staff on our management training say they see immediate tangible impact in the business. Interested in learning more?

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Meet the team

Kenya

Grace Wairimu

Grace Wairimu

Content Design Manager

Oliver Dalizu

Oliver Dalizu

Learning Design Manager

Harold Angila

Harold Angila

Customer Growth Specialist

Denzel Githua

Denzel Githua

Marketing Associate - Graphic Designer

Apollo Musibi

Apollo Musibi

Content Intern

Lillian Mwai

Lillian Mwai

Senior Partnerships Manager

Nsuuta Mukama

Nsuuta Mukama

Product Associate

Steffie Wanja

Steffie Wanja

Accounts Assistant

Wangui Mbiriti

Wangui Mbiriti

Impact Manager

Christabel Omollo

Christabel Omollo

Learning Experience Designer

Melissa Mahoroyanje

Melissa Mahoroyanje

Programme Manager

Faduma Mohamed

Faduma Mohamed

Senior Programme Manager

Teminah Kavuu

Teminah Kavuu

Programme Manager

Lisa Kimondo

Lisa Kimondo

Senior Programme Manager

Janet Waiyaki

Janet Waiyaki

Programme Manager

Lilian Maina

Lilian Maina

Admin and Talent Associate

Asha Mweru

Asha Mweru

Director of Operations and Talent

Ashley Mbuthia

Ashley Mbuthia

Marketing Associate - Community

Thom Wallace

Thom Wallace

Director Marketing & Communications

Joan Kamau

Joan Kamau

Head of Sales, East Africa

Kevin Mburu

Kevin Mburu

Content Associate

Kepher Ndonji

Kepher Ndonji

Head of Tech Products

Julie Kimere

Julie Kimere

Junior Content Manager

Rosemary Mutua

Rosemary Mutua

Product Associate

Mark Mang’eni

Mark Mang’eni

Senior Product Associate

Bridgette Gitau

Bridgette Gitau

People & Operations Associate

Lily Nyawira

Lily Nyawira

Director of Programmes Implementation

Martin Mwangi

Martin Mwangi

Account Manager

Catherine Kerubo

Catherine Kerubo

Programme Manager

Faith Ingasia

Faith Ingasia

Marketing & Communications Project Manager

Naomi Kirungu

Naomi Kirungu

Marketing Manager - Community & Customer Growth

Rebecca Harrison

Rebecca Harrison

CEO & Co-Founder

Patricia Maina

Patricia Maina

Partnerships Manager

Camille Linquier

Camille Linquier

Francophone Partnerships & Programme Manager

South Africa

Themba Nkomo

Themba Nkomo

Junior Programme Associate

Lebo Phasha

Lebo Phasha

Country Manager - South Africa

Kirsty Tudhope

Kirsty Tudhope

Learning & Experience Designer

Irene Okoye

Irene Okoye

Business Development Manager

Nita Harry

Nita Harry

Programme Associate

Thembiso Kodisang

Thembiso Kodisang

Account Manager

Jonathan Cook

Jonathan Cook

Chairman & Co-Founder

Rwanda

Allen Ingabire

Allen Ingabire

Partnerships and Sourcing Manager

Raissa Umutoni

Raissa Umutoni

Marketing Intern

Celeste Impundu

Celeste Impundu

Office Associate

Elysee Confiance

Elysee Confiance

Digital Marketing Specialist

Jean Rene Hakizimana

Jean Rene Hakizimana

Product Associate - Content

Isabelle Sindayirwanya

Isabelle Sindayirwanya

Marketing Associate

Clementine Mukamana

Clementine Mukamana

Sourcing Representative Rwanda

Malik Shaffy

Malik Shaffy

Country Manager

Paul Kato

Paul Kato

Programme Manager

Jeanette Umutoni

Jeanette Umutoni

Programme Manager

Junior Kanamugire

Junior Kanamugire

Partnerships Manager

Straton Habumuremyi

Straton Habumuremyi

Programme Associate

Prisca Umurerwa

Prisca Umurerwa

Sourcing Representative

Naissa Umutoni

Naissa Umutoni

Sourcing Supervisor

Elvine Binamungu

Elvine Binamungu

Senior Programme Manager

Group

Chris Oliver

Chris Oliver

Chief Financial Officer

Asha Mweru

Asha Mweru

Director of Operations and Talent

Andrea Warriner

Andrea Warriner

Director of Partnerships

Mercy Marine

Mercy Marine

Head of Learning

Thom Wallace

Thom Wallace

Director Marketing & Communications

Diederik Wokke

Diederik Wokke

Head of Special Projects

Bronwen McConkey-Nwandu

Bronwen McConkey-Nwandu

Chief Product Officer

Rebecca Harrison

Rebecca Harrison

CEO & Co-Founder

Jonathan Cook

Jonathan Cook

Chairman & Co-Founder

Investors