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Our purpose

AMI enables ambitious businesses across Africa to thrive. We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.

Our Story

AMI was founded in 2014 by Jonathan Cook, former director of South Africa’s Gordon Institute of Business Science, and Rebecca Harrison, a foreign correspondent and social entrepreneur. We shared a vision for a million skilled managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But we saw there was something missing. While there is no shortage of talent in Africa, there is a critical lack of business and management skills. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. We created AMI because we believe there was a better way to learn, and that with the right tools and habits, entrepreneurs and managers across the continent could be empowered to drive Africa forward.

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Our Approach

AMI’s learning model is built around the simple evidence-backed principle that adults learn by doing.

Instead of training managers and entrepreneurs in concepts and theories, we introduce them to practical business and management tools that can be downloaded on a phone or laptop, and immediately applied at work. Through powerful learning experiences and peer-to-peer support, we encourage our users to implement these tools in their businesses over time, until they become habit. And that’s where the magic happens. Our tool-based learning approach helped entrepreneurs increase revenue by 60% in a year, while 90% of companies who send staff on our management training say they see immediate tangible impact in the business. Interested in learning more?

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Meet the team

Kenya

Siya Ralawe

Siya Ralawe

Product Lead

James Odongo

James Odongo

Data Specialist

Esther Mwadime

Esther Mwadime

Senior Programme Manager

Maria Addolorata

Maria Addolorata

Partnerships Associate

Jemimah Kageni

Jemimah Kageni

Partnerships Associate

Adam Alibhai

Adam Alibhai

Monitoring and Evaluation Manager

Lydia Njuguna

Lydia Njuguna

Learner Success Manager

Lucy Thome

Lucy Thome

Learning Designer

Roselyn Maina

Roselyn Maina

Head of Talent

Marlene Ngina

Marlene Ngina

Product and Content Marketing Specialist, Enterprise

Winnie Ndimu

Winnie Ndimu

Business Development Representative, Enterprise

Samson Odongo

Samson Odongo

Alumni Network Manager

Joyce Wambui

Joyce Wambui

Learning Designer

Lucia Okumu

Lucia Okumu

Senior Learning Designer

Mueni Rose

Mueni Rose

Learner Success Manager

George Chege

George Chege

Project Manager, Content & Digital Assets

Mourine Achieng’

Mourine Achieng’

Senior Programme Manager

Stella Wanjau

Stella Wanjau

Senior Accountant

Paul Ngaruiya

Paul Ngaruiya

Finance Manager, Contracts and Grants

Faith Nungari

Faith Nungari

Digital Marketing Associate

Rehema Kamotho

Rehema Kamotho

Growth Marketing Consultant

Isaac Kinuu

Isaac Kinuu

Chief Financial Officer

Bornface Ontomwa

Bornface Ontomwa

Learner Success Manager

Lucy Njuguna

Lucy Njuguna

Learner Success Manager

Bernard Kariuki

Bernard Kariuki

Head of Corporate Trainings, AMI Enterprise

Fiona Maina

Fiona Maina

Marketing Project Coordinator

Lorren Nyaguthii

Lorren Nyaguthii

Leaner Success Manager

Wairimu Muikia

Wairimu Muikia

Learner Success Manager

Cedric Odera

Cedric Odera

Product Manager

Collins Ndolo

Collins Ndolo

Learner Success Manager, AMI Enterprise

Mercy Saniamo

Mercy Saniamo

Monitoring and Evaluation Officer

Bilha Wangui

Bilha Wangui

Leaner Success Manager

Januaris Muli

Januaris Muli

Business Development Manager, AMI Enterprise

Mutisya Maingi

Mutisya Maingi

Operations Analyst

Jane Waitara

Jane Waitara

UI/UX Auditor

Michelle Tuva

Michelle Tuva

Programme Marketing Manager

Harold Angila

Harold Angila

Lead, Sourcing & Activation

Denzel Githua

Denzel Githua

Marketing Specialist - Brand & Content

Apollo Musibi

Apollo Musibi

Junior Content Manager

Andrew Mwaura

Andrew Mwaura

Lead, Brand & Marketing Operations

Nsuuta Mukama

Nsuuta Mukama

Product Associate

Steffie Wanja

Steffie Wanja

Accounts Assistant

Melissa Mahoroyanje

Melissa Mahoroyanje

Programme Manager

Ashley Mbuthia

Ashley Mbuthia

Marketing Co-Ordinator, Content & Campaigns

Thom Wallace

Thom Wallace

Chief Marketing & Communications Officer

Kevin Mburu

Kevin Mburu

Product Design and Marketing Specialist

Julie Kimere

Julie Kimere

Learning Designer

Rosemary Mutua

Rosemary Mutua

Customer Success Associate

Lily Nyawira

Lily Nyawira

Director of Operation Excellence

Martin Mwangi

Martin Mwangi

Lead, Client Success

Catherine Kerubo

Catherine Kerubo

Data and Systems Intelligence Manager

Naomi Kirungu

Naomi Kirungu

Lead, Partnership Communications & SME

Rebecca Harrison

Rebecca Harrison

CEO & Co-Founder

Patricia Maina

Patricia Maina

Lead Partnerships & Gender

Camille Linquier

Camille Linquier

Lead Francophone Strategy and Growth

South Africa

Theo Mabaso

Theo Mabaso

Country Lead, South Africa

Nomakhaya Ntshobane

Nomakhaya Ntshobane

Senior Programme Manager

Carla Le Roux

Carla Le Roux

Senior Learning Designer

Themba Nkomo

Themba Nkomo

Junior Programme Associate

Kirsty Tudhope

Kirsty Tudhope

Lead, Learner Success

Jonathan Cook

Jonathan Cook

Chairman & Co-Founder

West Africa

Mathilde Lopez

Mathilde Lopez

Senior Programme Manager, Senegal

Christiane Ansa Emmin

Christiane Ansa Emmin

Learner Success Manager, Senegal

Sheila Ojei

Sheila Ojei

Country Lead, Nigeria

Kolade Adebimpe

Kolade Adebimpe

Product Manager

Brenda Wandera

Brenda Wandera

Partnerships and Programs Lead - Food Systems.

Asha Mweru

Asha Mweru

Managing Director, AMI Enterprise

Rwanda

Rhadia Mutoni

Rhadia Mutoni

Accounts Assistant

Sonia Umutoniwase

Sonia Umutoniwase

Learner Success Manager

Melissa Umutoni

Melissa Umutoni

Learner Success Manager

Josiane Tuyishime

Josiane Tuyishime

Learner Success Associate

Gloria Uwera

Gloria Uwera

Partnerships Associate

Elysee Confiance

Elysee Confiance

Digital Marketing Specialist

Jean Rene Hakizimana

Jean Rene Hakizimana

Junior Product Manager

Isabelle Sindayirwanya

Isabelle Sindayirwanya

Marketing and Sourcing Manager

Malik Shaffy

Malik Shaffy

Country Manager

Paul Kato

Paul Kato

Senior Programme Manager

Naissa Umutoni Karekezi

Naissa Umutoni Karekezi

Business Development Supervisor

Elvine Binamungu

Elvine Binamungu

Programme Director

Uganda

Alvin Katto

Alvin Katto

Country Lead, Uganda

Ethiopia

Mahlet Mekonnen

Mahlet Mekonnen

Country Lead, Ethiopia

Group

Isaac Kinuu

Isaac Kinuu

Chief Financial Officer

Asha Mweru

Asha Mweru

Managing Director, AMI Enterprise

Andrea Warriner

Andrea Warriner

Managing Director, AMI Impact Solutions

Mercy Marine

Mercy Marine

Head of Learning

Thom Wallace

Thom Wallace

Chief Marketing & Communications Officer

Bronwen McConkey-Nwandu

Bronwen McConkey-Nwandu

Chief Product Officer

Rebecca Harrison

Rebecca Harrison

CEO & Co-Founder

Jonathan Cook

Jonathan Cook

Chairman & Co-Founder

Investors

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