Enabling ambitious businesses across Africa to thrive

Learning that equips entrepreneurs and managers with the tools and training they need to succeed.

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AMI is pioneering practical business and management learning for Africa. We equip entrepreneurs with key tools to build their businesses, we help companies build motivated and productive workforces, and we run work-readiness and entry-level programmes for young people starting their careers.

Meet our clients and partners


Learners reached since 2013


Learners from 39 countries across Africa


Hours of video course content available on AMI Learn

2023: 10 YEARS AS AN

As we celebrate our 10th year, we’re reflecting on what we’ve learned about driving business outcomes through skills development. We’re also raising our ambition, as we prepare to scale our proven model for massive jobs and livelihood impact in the decade to come.

The report outlines our impact in data, but even more importantly the lessons and stories from working side-by-side with ambitious businesses and entrepreneurs across the continent- true African champions – while also evolving AMI’s high-impact model for business learning and growth support at scale.

In this report, we reflect not only on learnings (we’ve chosen five) but also on five places we’re taking our learnings to amplify impact. We call these insights our ‘Ten from Ten’.

Business Growth

Aspire Programme with Stanford Seed

Developed exclusively for Africa’s ambitious business owners and their senior leadership team, this practical business growth programme equips leaders with the core skills, tools, and strategies to grow their businesses, lead teams, and diversify revenue streams.


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Success Stories


When Covid-19 hit, the RwandAir fleet and workforce were grounded, after several months the airline’s management was able to navigate these challenges and come out even stronger thanks to the skills gained through AMI’s Inspiring Managers programme.

Read their story

AMI Enterprise

Tired of “training” that doesn’t deliver business outcomes?

AMI Enterprise provides practical workplace learning programmes that power business outcomes and individual performance


Explore AMI’s workplace learning options

Enterprise Team

How is AMI different?

AMI combines online and mobile tools with in-person workshops and on-the-job practice. Tens of thousands of people have been through our programmes, from executives to entry-level workers, in large and small companies across the continent.

Your toolkit for business

More than traditional training, AMI helps entrepreneurs, managers and professionals develop the habits they need to thrive on the job. We don’t do one-off trainings; we provide skills and practical tools you’ll use forever.

Bite-sized content on the go

Get the content you need, when you need it, via web and mobile. Choose from 65 online courses and 2000+ downloadable tools, developed with Africa’s top business schools and leaders. You can also create your own content with our easy-to-use tools.

Human-centred learning

No boring lectures. No death by PowerPoint. AMI programmes include experiential, engaging, interactive Learning Labs led by world-class facilitators. Expect role-plays and exercises, feedback and reflection.

How we work

AMI offers tailored tools and training to meet the needs of our clients and partners.

Entrpreneurship & business growth programmes

AMI programmes support Africa’s ambitious business owners and entrepreneurs to accelerate the growth of their businesses and build resilient practices in the most challenging of circumstances.

Business Growth Programmes

Workplace learning

AMI provides Workplace Learning Programmes to support leaders, managers, teams, and emerging professionals to energise their impact and ability to perform.

Workplace Programmes

Open enrollment

Join an open enrollment cohort of professionals from across the continent by signing up for one of our flagship management or business programmes, offered to ambitious businesses, entrepreneurs and individuals from across the continent.

View Programmes Enrolling Now

In-house & customised

We deliver end-to-end learning programmes for companies and development partners. Our most popular include programmes for small and micro businesses, as well as employee training for middle managers, senior leaders and frontline employees.

Explore flagship programmes

Latest Updates

The latest company news from across the continent

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