Enabling ambitious businesses across Africa to thrive

Learning that equips entrepreneurs and managers with the tools and training they need to succeed.

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AMI is pioneering practical business and management learning for Africa. We equip entrepreneurs with key tools to build their businesses, we help companies build motivated and productive workforces, and we run work-readiness and entry-level programmes for young people starting their careers.

AMI Impact Report 2020

This report provides a snapshot of AMI’s impact in 2020, drawing on quantitative and qualitative data from businesses and individuals across Africa. As the outlook remains uncertain and challenging for even the most resilient entrepreneurs, our goal is to paint a picture of hope, despite the struggle.


Download the AMI Impact Report 2020


Thrive Community

The AMI Thrive community is a vibrant and ambitious network of businesses, entrepreneurs and leaders from across Africa. Rooted in a weekly email and accompanying free public networking and learning events, the community is a supportive space where individuals have the opportunity to network with other like-minded entrepreneurs, learn from each other and grow themselves and their businesses.


Connect to the Thrive Community


Meet our clients and partners


People trained


Countries reached


Business tools downloaded

Latest Updates

Learning is a journey, we travel with you.

AMI’s learning mobile phone application, AMI Learn, provides all of our programme participants and communities the learning-on-the-go platform that complements our blended learning experiences.

Download AMI Learn

Success Stories

Just prior to enrolling in AMI’s Grow Your Business programme, Margaret Mugala was facing a serious crisis. Her business, Dimples Restaurant and Lounge in Nairobi, was struggling, and she owed $30,000 to the bank. “I was actually at the verge of collapse,” she admits.


Read her story

How is AMI different?

AMI combines online and mobile tools with in-person workshops and on-the-job practice. Tens of thousands of people have been through our programmes, from executives to entry-level workers, in large and small companies across the continent.

Your toolkit for business

More than traditional training, AMI helps entrepreneurs, managers and professionals develop the habits they need to thrive on the job. We don’t do one-off trainings; we provide skills and practical tools you’ll use forever.

Bite-sized content on the go

Get the content you need, when you need it, via web and mobile. Choose from 65 online courses and 2000+ downloadable tools, developed with Africa’s top business schools and leaders. You can also create your own content with our easy-to-use tools.

Human-centred learning

No boring lectures. No death by PowerPoint. AMI programmes include experiential, engaging, interactive Learning Labs led by world-class facilitators. Expect role-plays and exercises, feedback and reflection.

How we work

AMI offers tailored tools and training to meet the needs of our clients and partners.

In-house programmes

We deliver end-to-end learning programmes for companies and development partners. Our most popular include programmes for small and micro businesses, as well as employee training for middle managers, senior leaders and frontline employees.

Explore our flagship programmes

Open programmes

Join a cohort of professionals from across organisations by signing up to one of our flagship management or business programmes, offered regularly in Kenya, South Africa and Rwanda.

Find an upcoming event near you

Customised Programmes

Work with us to create a programme that addresses your specific needs or learning outcomes, in a format that works for you.

Contact us to talk to an expert

Learning Academy

AMI’s digital Learning Academy platform helps ambitious companies cultivate a culture of continous learning. Mix and match core modules, or build your own content, to create customised learning journeys, online and offline.

Explore the Academy

Start learning

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