Enabling ambitious businesses across Africa to thrive
Learning that equips entrepreneurs and managers with the tools and training they need to succeed.
AMI is pioneering practical business and management learning for Africa. We equip entrepreneurs with key tools to build their businesses, we help companies build motivated and productive workforces, and we run work-readiness and entry-level programmes for young people starting their careers.
AMI Impact Report 2020
This report provides a snapshot of AMI’s impact in 2020, drawing on quantitative and qualitative data from businesses and individuals across Africa. As the outlook remains uncertain and challenging for even the most resilient entrepreneurs, our goal is to paint a picture of hope, despite the struggle.
Freatured Programme
Survive to Thrive
Designed to support Africa’s ambitious entrepreneurs and business owners, this virtual business growth programme provides leaders of SMEs with the skills, tools and strategies to navigate the challenges and opportunities presented by the Covid-19 crisis, to thrive now and in the future.
Thrive Community
The AMI Thrive community is a vibrant and ambitious network of businesses, entrepreneurs and leaders from across Africa. Rooted in a weekly email and accompanying free public networking and learning events, the community is a supportive space where individuals have the opportunity to network with other like-minded entrepreneurs, learn from each other and grow themselves and their businesses.
Meet our clients and partners
People trained
Countries reached
Business tools downloaded
Latest Updates
AMI and Rwanda Chamber of Young Entrepreneurs partner to offer virtual business training programmes to young business leaders
Through this partnership, at least 600 entrepreneurs from all districts in Rwanda will have access to AMI business training programmes.
The Management of Small Things
To succeed in business or in providing public services one needs obsessive attention to quality and reliability, driven by empathy for the customer and a belief that it is up to me to help them.
AMI’s 2020 Impact Report: A year of struggle, hope and resilience
AMI has released its 2020 Impact Report which provides a snapshot of the company's impact drawing on quantitative and qualitative data from businesses and individuals across Africa. As the outlook remains uncertain for Africa's MSMEs in 2021, the report explores insights gained from supporting businesses and entrepreneurs with practical tools and training.
Learning is a journey, we travel with you.
AMI’s learning mobile phone application, AMI Learn, provides all of our programme participants and communities the learning-on-the-go platform that complements our blended learning experiences.
Success Stories
Just prior to enrolling in AMI’s Grow Your Business programme, Margaret Mugala was facing a serious crisis. Her business, Dimples Restaurant and Lounge in Nairobi, was struggling, and she owed $30,000 to the bank. “I was actually at the verge of collapse,” she admits.
How is AMI different?
AMI combines online and mobile tools with in-person workshops and on-the-job practice. Tens of thousands of people have been through our programmes, from executives to entry-level workers, in large and small companies across the continent.
Your toolkit for business
More than traditional training, AMI helps entrepreneurs, managers and professionals develop the habits they need to thrive on the job. We don’t do one-off trainings; we provide skills and practical tools you’ll use forever.
Bite-sized content on the go
Get the content you need, when you need it, via web and mobile. Choose from 65 online courses and 2000+ downloadable tools, developed with Africa’s top business schools and leaders. You can also create your own content with our easy-to-use tools.
Human-centred learning
No boring lectures. No death by PowerPoint. AMI programmes include experiential, engaging, interactive Learning Labs led by world-class facilitators. Expect role-plays and exercises, feedback and reflection.
How we work
AMI offers tailored tools and training to meet the needs of our clients and partners.
In-house programmes
We deliver end-to-end learning programmes for companies and development partners. Our most popular include programmes for small and micro businesses, as well as employee training for middle managers, senior leaders and frontline employees.
Open programmes
Join a cohort of professionals from across organisations by signing up to one of our flagship management or business programmes, offered regularly in Kenya, South Africa and Rwanda.
Customised Programmes
Work with us to create a programme that addresses your specific needs or learning outcomes, in a format that works for you.
Learning Academy
AMI’s digital Learning Academy platform helps ambitious companies cultivate a culture of continous learning. Mix and match core modules, or build your own content, to create customised learning journeys, online and offline.
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