Africa’s “Business Survival Bootcamp” is virtual medicine for businesses fighting off COVID-19 slump

7th April 2020

Nairobi, Kenya – The African Management Institute (AMI) has launched a free online learning programme aimed at helping Africa’s businesses and entrepreneurs survive the impact of coronavirus (COVID-19). The Business Survival Bootcamp, which includes a 90-minute kickoff webinar and two weeks free access to AMI’s learning platform, focuses on financial forecasting and cost management strategies to help businesses navigate emerging business challenges from COVID-19. In less than two weeks of offering the Business Survival Bootcamps, nearly 1,000 individuals have registered from over a dozen countries across Africa. 

“Africa’s entrepreneurs and businesses are facing a major threat to their livelihoods and services because of the important measures introduced to reduce the spread of COVID-19. Many are not sure how to respond,” said Rebecca Harrison, CEO and co-founder of AMI, which has shifted all programmes online and also launched a new 6-month paid virtual learning programme called Survive to Thrive. “Our free virtual Survival Bootcamps help business owners navigate the crisis and are one antidote to staving off the potentially disastrous effects of the pandemic on Africa’s businesses and economy.”

The United Nations Development Programme recently projected that income losses in developing countries are expected to exceed $220 billion, also suggesting that half of all jobs could be lost across Africa.

“At the moment managing cash is very important because I don’t know how long this pandemic will last,” said Kenyan entrepreneur Mary Onyango of Afro Accessories and a bootcamp participant. “This bootcamp has helped me understand where to focus and how to set my business up to survive the crisis.” 

The free virtual Business Survival Bootcamp programme includes:

  • A 90-minute interactive webinar led by AMI’s expert business facilitators
  • Online access to two of AMI’s practical tools within the company’s online platform to help implement what entrepreneurs learn in the webinar;
    • A Risk Matrix Tool to help business owners generate potential coping strategies
    • Cash Flow Projection Tool to help them manage business cash flows
  • The opportunity to connect with other African entrepreneurs, who are also trying to navigate the challenges of COVID-19

Businesses and entrepreneurs can register for the webinars on AMI’s website at https://www.africanmanagers.org/covidwebinars/ 

Media contact: Contact: Faith Ingasia


About African Management Institute

AMI enables ambitious businesses across Africa to thrive, through practical tools and training. AMI equips entrepreneurs with tools to build their business, helps companies train their teams and runs work readiness programmes for young people. AMI’s programmes combine online and mobile tools with in-person workshops and on-the-job practice and support.

AMI has worked with a range of businesses and organisations to support entrepreneurs and managers build and grow their businesses across Africa including Nestle, Radisson Blu, Mastercard Foundation, USAID, Shell Foundation and Equity Bank. AMI has directly trained over 27,000 people in 15 countries through more than 80 programmes. AMI has offices in Nairobi, Kenya, Kigali, Rwanda, and Johannesburg, South Africa

AMI’s approach has seen real impact on businesses, with small businesses increasing revenue by as much as 60% after taking the programme.

To learn more, visit: www.africanmanagers.org 


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