An artist builds his business skills
- Name: Njabulo Johnson
- Job title: Entrepreneur
- Programme: Start Your Business
- Country: South Africa
- Learned valuable skills in goal-setting, customer management, and networking
Njabulo Johnson had been working as an artist and entrepreneur in Durham, South Africa, when a friend told him about a business planning programme offered by AMI. He saw this as a great opportunity to expand his skill set. “Sometimes with business you get so focused within the business that you don’t keep an open mind,” he explains. “So I just wanted to be informed and see what other opportunities are out there.”
Njabulo appreciated how the programme delved into the practices of running a business, particularly helping him with goal-setting, customer management, and networking. “It was very useful because it forces you to focus on each aspect of your business,” he explains.
I would definitely recommend this programme for other entrepreneurs. You get to find out your skills, what skills you can improve on your business. I think information is power, and the more you know, the more you can develop your business.
The flexibility of the online courses also worked well for Njabulo. “You can do the course while running your business,” he says. “You can log onto the course any time when you have free time.”
Njabulo has no regrets about joining the AMI programme. “I would definitely recommend this programme for other entrepreneurs. You get to find out your skills, what skills you can improve on your business. I think information is power, and the more you know, the more you can develop your business.”
Why Women’s Day is for men. No, really
A column by AMI co-founder Jonathan Cook, written on National Women’s Day for men who are not sexist, because we still have so much to learn. I believe Women’s Day has a message for men who run businesses.
87% of African small businesses fear they may not survive Covid-19 crisis – survey
In response to the survey, 62% of SME owners also said that COVID-19 has had a high-impact on customer demand and 49% said their product supply has been highly impacted.
5 things African SMEs need right now
AMI's CEO and co-founder, Rebecca Harrison, reviews the results of our recent survey of entrepreneurs showing that 87% of business owners are worried about surviving the current crisis, while 67% say business has been hit hard since the introduction of social distancing, lockdowns and curfews on the continent.