By Will Mutua

We’ve all heard of the idea that entrepreneurs are people who see a ‘gap’ in the market and then create a product or service to address that gap. The implication is that there’s a ready market there that will snap up your product if you can address that need. However, this can be a challenge in many African countries in particular where the entrepreneur intends to introduce an Internet-based service even when it would appear that this is the ‘best’ way to solve the problem at hand.